Privacy Notice
THIS VERSION IN EFFECT SINCE FEBRUARY, 2014
Protecting your privacy is important to us. This policy explains how we collect, use and disclose the personal information you may provide while using this Web site. It is always your choice whether to provide personal information through the Web site. Any personal information you provide will be treated with care, and subject to this policy, will not be used or disclosed in ways to which you have not consented. Also, you may opt-out of certain uses and disclosures of your personal information, as explained in this policy.
YOUR CONSENT
1. By using the Web site, you signify your consent to our collection, use and disclosure of your personal information in accordance with this policy.
INFORMATION AUTOMATICALLY COLLECTED
2. Non-Identifiable Information
Like many other Web sites, the Web site automatically collects certain non-identifiable information regarding Web site users, such as the Internet Protocol (IP) address of your computer, the IP address of your Internet Service Provider, the date and time you access the Web site, the Internet address of the Web site from which you linked directly to the Web site, the operating system you are using, the sections of the Web site you visit, the Web site pages read and images viewed and the content you download from the Web site. This non-identifiable information is used for Web site and system administration purposes and to improve the Web site. We also may use non-identifiable information to initiate interactive, real-time discussions with users. Your non-identifiable information may be disclosed to others and permanently archived for future use.
3. Cookies
The Web site uses cookies, a technology that installs a small amount of information on a Web site user's computer to permit the Web site to recognize future visits using that computer. Cookies enhance the convenience and use of the Web site. For example, the information provided through cookies is used to recognize you as a previous user of the Web site, so you do not have to enter your personal information every time, offer personalized Web page content and information for your use, track your activity at the Web site to respond to your needs and otherwise facilitate your Web site experience. You may choose to decline cookies if your browser permits, but doing so may effect your use of the Web site and your ability to access certain features of the Web site or engage in transactions through the Web site.
4. Tracking Information
We may use non-personal information to create aggregate tracking information reports regarding the Web site's user demographics, traffic patterns and purchases, and then provide those reports to advertisers and others. None of the tracking information in the reports can be connected to the identities or other personal information of individual users. Our shop also may link tracking information with personal information voluntarily provided by Web site users. Once such a link is made, all of the linked information is treated as personal information and will be used and disclosed only in accordance with this policy.
PERSONAL INFORMATION YOU SPECIFICALLY PROVIDE
5. Your Personal Information
During your Web site use, you may be asked to voluntarily provide certain personal information, such as your name, email address, postal address, telephone number or credit card information. This information is used to make communicating with you easier and to help you apply for access to certain special features of the Web site or carryout transactions. It is always your choice whether to provide personal information, unfortunately, without providing the requested information, certain site features will not be accessible, and you will not be able to make any transactions through the site.
6. Use of Your Personal Information
We may use your personal information to contact and correspond with you, to respond to your inquiries, to process transactions and payments and to facilitate and enhance your use of the Web site.
We may develop a confidential customer profile for you, which will be used to provide the very best service to you.
7. Emails from us
From time to time, we may send email, or other communications containing information about us or other matters that we believe will interest you. At any time you may ask us to stop sending you email and other information by contacting us. We respect your privacy and do not sell, rent or abuse the customer email list. Also, each email sent by us will tell you how to decline further emails.
8. Children's Online Policy
We are committed to the preservation of online privacy for all of our Web site visitors, including children. Consistent with the Children's Online Privacy Protection Act, we will not knowingly collect any personally identifiable information from children under the age of 13. We sell products intended for purchase by adults. If you make a purchase on our Web site, you are representing that you are an adult. If you are a child under the age of 13, you must ask your parent or legal guardian to assist you in using the Web site.
9. Disclosure of Your Personal Information
We may disclose your personal information in the following circumstances:
(i) Disclosure to Service Providers - In order to process transactions, we must disclose some of your personal information to certain service providers, such as your credit card issuer, a third-party credit verification company, the product handler, the delivery service, and Hype Apparel, Inc. Before personal information is disclosed, the service provider will agree with us to protect the privacy of your personal information in a manner that is consistent with this policy. If you do not wish us to provide your personal information to those service providers, you may not use the Web site for transactions.
(ii) Disclosure to Affiliates - We may provide limited personal information to our affiliates. Before personal information is disclosed, the recipient organization will agree with us to protect the privacy of your personal information in a manner that is consistent with this policy. Recipient organizations may use your personal information to provide you with email or other information about their products and services and other matters.
(iii) Law Enforcement and Legal Disclosure - We may disclose your personal information to a government institution that has asserted its lawful authority to obtain the information or where we has reasonable grounds to believe the information could be useful in the investigation of unlawful activity, or to comply with a subpoena or warrant or an order made by a court, person or body with jurisdiction to compel the production of information, or to comply with court rules regarding the production of records and information, or to our legal counsel.
10. Accessing Your Personal Information
You may request access to your personal information and information about our collection, use and disclosure of that information, by contacting us. Subject to certain exceptions prescribed by law, you will be given reasonable access to your personal information, entitlement to challenge the accuracy and completeness of the information and the ability to have it amended as is appropriate. You can help us maintain the accuracy of your information by notifying us of any changes to your personal information.
OTHER MATTERS
11. Contests and Promotions
If contests or promotions are made available through the Web site, the applicable contest or promotion rules may include rules regarding the collection, use and disclosure of personal information. To the extent that those specific rules conflict with this policy, the contest rules supersede this policy, regarding personal information collected in connection with the contest or promotion.
12. Other Web sites
The Web site may contain links to other Web sites or Internet resources. When you click on one of those links you are contacting another Web site or Internet resource. We have no responsibility or liability for.